Coffeeloop

Stand by. Our top secret launch location will be…

Wait. First, some background.

We’ve consistently pushed the boundaries with our events. Presenting new & pioneering classical music, from Benjamin Britten’s Corpus Christi Carol (as brilliantly covered by Jeff Buckley) to Milton Mermikides’s Barack Obama Megamix, is at the centre of that. But an array of technical innovations – web streaming, interactivity, Twitter, SMS and email integration – have made it happen.

Now, it’s time to take everything we’re learning on the road. That’s Microconcerts in a nutshell: bringing short, sweet concerts to never-before-seen venues worldwide. Concerts you can enjoy in your coffee break. They’re our newest product, and the most important yet. We think there’s a revolution waiting to happen, and it’s about to begin. Live. From…

TWITTER.

Yes, in exactly 36 hours we will be kicking off, streaming our very first microconcert from San Francisco. The venue? Twitter HQ.

This isn’t just a chance to see inside the mythical Twitter nerve centre; there’s going to be some great music, both new and old. You might like to have a look at the programme. There’ll be something for everyone, we promise.

As you can tell, we’re incredibly excited about this, and we’ll be live-blogging in the run-up to it, both here and on our streaming page.

We’ll see you in a day or so.

Stand by.

This entry was posted on Tuesday, March 17th, 2009 at 2:55 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.